The B2B People-Based Advertising Playbook
Tried and true b2b advertising plays designed to accelerate every stage of your funnel.
Sales team air cover
Increase brand awareness with people your sales team is outbounding.
Pipeline Accelerator
Advertise to buying teams that have open opportunities to increase win rates and turbo charge deal velocity.
Customer Upsell
Promote additional services and products to customers. Reach new buying teams within large accounts.
Lead nurturing
Serve ads to people you meet at events, who attended webinars or download assets and people who have subscribed to your newsletter.
Reputation builder
Build industry reputation by targeting potential investors, press, and influencers.